Over 90% of planned gifts are beneficiary designations.
By simply promoting beneficiary designations to your prospects, your organization will grow. [Here’s a Beneficiary Designations Gift Planning Toolkit you can use.]
Why? They are simple to give, easy to arrange, and usually do not require an attorney.
Mail at least 4 postcards on beneficiary designations this year. Do not try to get creative with award-winning designs. Just get the word out. It is so easy.
Beneficiary designations can take multiple shapes, including:
- Appreciated Securities/Investments Fund Accounts
- United States Savings Bonds
- Bank Accounts
- Jointly Held Accounts
- Life Insurance
Any person who cares about your mission — rich or poor, educated or not — can easily make these kinds of gifts.
Again… By simply marketing Beneficiary Designations, you will see both your organization and your career grow. Without any hassle.
It’s the most ridiculously easy and blazingly fast way for you to get the word out about the easiest, most popular planned gifts.
By the way, before haphazardly developing any planned giving marketing tools, you should begin with a 12-Month Marketing Plan in place. This will be your road map to success.
Viken Mikaelian is the CEO and founder of PlannedGiving.com — the resource for all your planned giving marketing needs. Viken is available for speaking engagements on planned giving marketing, personal development and time management at viken.net.