Myth:
Planned gifts compete with major gifts.
Fact:
Most planned giving donors are not prospects for large major gifts.
Myth:
We are not ready for planned giving.
Fact:
If you are a non-profit, you already are in the planned giving business.
Myth:
All planned gifts are deferred.
Fact:
Many planned gifts come in sooner than you think.
Myth:
All planned giving donors are old.
Fact:
Younger donors will determine the future of your organization.
Myth:
All planned giving donors are wealthy.
Fact:
Donors at all financial levels make planned gifts.
Myth:
My prospects are not online.
Fact:
Your website is the first place your prospects will go for information.
Myth:
The real money is in current gifts.
Fact:
Only 5% of this nation’s wealth is in cash… you do the math.
Myth:
Planned gifts are a distraction in campaigns.
Fact:
They provide 30% or more of comprehensive campaign totals.
Myth:
Planned giving is complex, expensive and time-consuming.
Fact:
Planned giving can be as simple as you want it to be.
