You see it all the time below the sender’s name on an email message:
“Visit our Foundation at www.myfoundation.com.”
Actually, you don’t see it. Your eyes probably pass right over it. In fact, most of your donors do not even know what a ‘foundation’ is!
Use your signature line to entice readers to visit your site by giving them something of value. Supercharge your text with ‘elevator pitch’ hyperlinks, and change your signature line every month or two to keep things fresh. And make sure to place it right below your name — not way below your address. Here are a few examples:
Did you know giving stock can be more beneficial than giving cash?
Did you know you don’t have to be wealthy to make a significant gift?
Did you know you can make a gift that costs nothing during your lifetime?
Did you know you can donate your home and live in it too?
Did you know you can make a gift and receive guaranteed income for life?
Did you know your IRA could be taxed up to 60% if given to your heirs?