Reasons for Lapsed Donors
By: Viken Mikaelian

From The Philanthropic Planning Companion, Brian Sagrestano/Robert Wahlers, Page 220. Get it at: PlannedGiving.Com/brian22 Inadequate Recognition. Inadequate involvement and information. Inadequate stewardship. Poor handling of complaint. Organizational changes. New leaders,…

Are You Irresistible?
By: Viken Mikaelian

Making the Money Come to You You already know “sales” and “marketing” are different things. Sales, or stewardship, is direct contact, and the point is to make a sale. Marketing…

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