Six fundraising experts discuss the future of planned giving and the movement to merge planned giving with major gifts and principal gifts.
There’s been a lot of chatter in recent years about the place of planned giving within the fundraising field. Should planned giving be its own specialty overseen by highly trained professionals? Does it need its own language only a few understand? Maybe planned giving (or gift planning as it is sometimes called) should be more integrated into major and principal gifts. Make it a team effort. What’s right? What’s best? What do donors want?
Your Road to Success is Paved Well
If your career intersects with planned giving, you are likely very interested in the answers to these kinds of questions. It’s your lucky day! We talked with six of the country’s top planned giving experts* and rounded up their perspectives. These folks bring in the big bucks presenting at national and regional conferences, but you get to benefit from their insights at no cost. Right here.
Enjoy! Then drop us a line at firstname.lastname@example.org and tell us what you think.