The Power of “Thank You”
“Thank you” is the most powerful phrase that a nonprofit can use. And it doesn’t matter if it’s a $5 gift, or a $500,000 bequest—you need to say it. Donors may not necessarily want a bunch of recognition or hoopla. A little gratitude goes a long way, after all. But they do want to be personally thanked.
How you do that is up to you—that’s what gift policies are for. Maybe it’s a short email, or a phone call, a note in the mail, or even a visit. Just make sure you do it, and in a timely manner. Donor-centered fundraising is built on committed stewardship, and a critical period of stewardship begins with the thank-you. If you fail that first test, you’ve lost a supporter for good.
“Gratitude Creates a Vision For Tomorrow”
So as you’re reflecting over the turkey and the table of food, think about developing a year-round “attitude of gratitude” and making it part of your organization’s culture. That way your thankfulness always feels sincere.
Then, next year, make good use of the Thanksgiving holiday to show your donors and volunteers how thankful you are for them. Use our free and paid materials to build a “gratitude” campaign with emails; postcards; blog posts; in your Newslet, and in social media posts.
Oh, and in case I haven’t said it lately, I’m thankful for you — our readers, clients, and friends in the nonprofit world. To your continued success.
