1288 Valley Forge Rd. Building 82
(800) 490-7090

Year-End Toolkit

Product Features

Choice of One or Two Postcards
  • Year-End & Thanksgiving
  • Professionally designed
  • 5 choices for each card
  • Printed and mailed
Correspondence
  • Detailed letter about year-end giving
  • “Thank You” letter for January

Royalty-Free Content (Bonus)
  • Use it for years to come
  • Good for columns, brochures, newsletters (or any filler copy)
  • Eight (8) articles total
Your Benefits
  • Turnkey
  • Affordable
  • Critical

One or Two Postcards?

Research from the Direct Mail Association shows that the more touches you make, the more you’ll raise. And often disproportionately (i.e., 1 + 1 = 3). But you already knew that. You don’t need research to prove common sense. What you need is time: With all the tasks you’re juggling at your busy shop, things fall through the cracks.

Don’t let effective marketing be one of them. Contact us by November 1.

Pricing

One Postcard + Outreach
$3857

Both Postcards + Outreach
$5835

Printing and postage (nonprofit rate) included.

Limited to 2000 copies per postcard. Credit card payments only.

Year End Postcard

  • Thank donors for past support
  • Briefly mention your mission
  • Remind them it’s the “last” tax break
  • Let them know you’re here to stay … far into the future

Thanksgiving Postcard

  • The timely period to thank your donors
  • A short summary of your mission
  • Remind them that year-end is coming
  • Cover ways to give

Year-End Giving Facts and Tidbits

  • November and December are popular for year-end asks; but the smart nonprofits begin in August
  • About 31% of cash giving occurs in December

  • 52% of nonprofits begin planning their year-end appeal in October
  • 12% of all giving happens in the last 3 days of the year… that’s a 1200% per day difference

So it’s never too late to promote year-end giving!

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